Privacy Policy

Your privacy is very important to us. Ginger Lily Bridal & Formal Dress Boutique and its affiliates (collectively “A Joyous Occasion LLC,  AJO” DBA “Ginger Lily Bridal & Formal Dress Boutique" or "Ginger Lily ” or “we, us") collect and process your important personal information through Ginger Lily website, services and products (collectively the “Services”) to personalize and enhance your shopping experience. We appreciate your visit and trust that we will handle your personal information carefully and sensibly.

Accordingly, we have developed this Privacy Policy in order for you to understand how we collect, use, communicate, disclose and handle your personal information. By visiting and using the Services, you accept the practices described in this Privacy Policy. We respect your privacy. We are not in the business of selling our customers’ personal information to others.  

Purposes for which Ginger Lily use your personal information

We use your personal information for various purposes based on legal grounds. These purposes include:

• Operate, provide, develop and improve the Services that we offer to our customers;
• Handle orders, deliver and return products, process payments, and communicate with you regarding orders, the Services and promotions;
• Recommend features, products that you may be interested, keeping track of items stored in your shopping cart, identify and keep track of your preferences and personalize your experience with us;
• Enhanced online display advertising tailored to your interests;
• Communicate with you in connection with the Services via different channels, such as email, phone, web form request;
• Marketing through mobile messaging, by email or other electronical means, we may send you information about our store, new products, and other updates; and
• Prevent, detect and mitigate fraud and abuse in order to protect and improve the security of Ginger Lily and our valuable customers.

Personal Information to be collected and processed 

Personal Information you provide to Ginger Lily 

We receive and store the following personal information you provide in connection with our Services, including but not limited to, search for products or services in our inventory, add or remove an item from your cart, or place an order through or use Ginger Lily Services, create a new Ginger Lily account, add or update information in your Ginger Lily account or profile, provide us with information via a web form, interact with us by phone or email:

• identifying information such as your name, address, email and phone numbers;
• login name, and password in encrypted format;
• order information
• content of reviews and e-mails to us; and
• Other data that we are required or entitled by applicable law to collect and process and that we need for your authentication or identification, or for the verification of the data we collect.

You can choose not to provide certain information, but then you might not be able to take advantage of many of our Services.

Personal Information Ginger Lily Collect Automatically

We automatically collect and store certain types of information when your web browser accesses our Services and your preferences are remembered through temporary use of cookies. We use “cookies” and other similar technologies to collect the following personal information while you use our Services.

If you have questions, suggestions, or concerns regarding our privacy policy, please email elegance@ajodresses.com